2017 – Your Year In Review

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Or in other words … The Good, The Bad and The Ugly! As we move towards the end of the year, it’s the perfect time to reflect and look back on everything you have experienced, discovered and achieved in your business throughout 2017. It is important to appreciate all the little and big things that

What You Need To Know About Your Customers

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Knowing and understanding customer needs is at the centre of every successful business. Whether you sell directly to individuals or other businesses, once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests. Today I am going to share what you need

Do You Follow Up … Enough?

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How much time and money does your business spend generating leads which then languish neglected in your pipeline (or worse, your desk drawer?… believe me, I’ve seen it!) Research shows an astounding 70% of leads never receive effective sales follow-up. When you consider the resources you devote to lead generation, this is a huge waste

The Power Of Word Of Mouth Marketing

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Word of Mouth is one of the oldest form of promotion known to man! And it’s still one of the most effective but, sadly, all too often, it’s simply left to chance. The stats show that the average adult talks about brands 78 times per week, translating into 3.4 billion brand impressions each week via

Why The Customer Experience Really Matters

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You may think the customer experience is just ‘jargon’ or yet another fashionable marketing ‘buzz’ word, but it’s one with the power to make a real impact on your business… good or bad. Being brutally honest, we can be shockingly bad at the customer experience and customer service! How many times have you struggled with

The Secret To Repeat Business

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I am often asked what are the tricks to repeat business and retaining customers, so this week I thought I would share one of my secrets to success. The biggest trick to retaining customers is very simple – you just need to look after them.  You need to keep them happy! Studies show that, on

How To Stop Buyer’s Remorse Kicking In

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Most daily purchases are straight-forward, clear cut and instantly forgettable. For example buying the weekly shop.  Once you’ve unpacked the groceries and put them away you’ll never think about the purchase again.  It certainly won’t keep you up at night and you are unlikely to look longingly at different bottles of milk or different types

Why You Need To Map Out Your Customer Journey

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When you set out on a journey these days, chances are you’ll have picked up your sat nav, checked your route beforehand, maybe even printed out a Google Route planner or programmed your smartphone app. Let’s face it, if you know where you’re going you’ll get there quicker, easier and without an argument! But do you

How Google Analytics Can Help Your Business

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If you’re serious about growing your business, attracting more customers and making more money then you have to be serious about Google Analytics. Google Analytics is free, easy and delivers seriously powerful insights.  It really has changed everything online. Everything has changed for businesses The internet changed everything for business owners.  The world’s information and media is

The Hidden Power Of Great Customer Service

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Good customer service is the lynch-pin for a successful business! Now, I’m not really trying to tell you something you already know but you will be surprised at how many businesses I come across whose customer service leaves something to be desired. Customer Service plays an integral role in a business’s ability to generate income