How To Prevent Buyer’s Remorse

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Most daily purchases are straight-forward, clear cut and instantly forgettable. For example buying the weekly shop.  Once you’ve unpacked the groceries and put them away you’ll never think about the purchase again.  It certainly won’t keep you up at night and you are unlikely to look longingly at different bottles of milk or different types

Defining Your Customer Journey

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When you set out on a journey these days, chances are you’ll have picked up your sat nav, checked your route beforehand, maybe even printed out a Google Route planner or programmed your smartphone app. Let’s face it, if you know where you’re going you’ll get there quicker, easier and without an argument! But do you

How Google Analytics Can Help Your Business

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If you’re serious about growing your business, attracting more customers and making more money then you have to be serious about Google Analytics. Google Analytics is free, easy and delivers seriously powerful insights.  It really has changed everything online. Everything has changed for businesses The internet changed everything for business owners.  The world’s information and media is

The Hidden Power Of Great Customer Service

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Good customer service is the lynch-pin for a successful business! Now, I’m not really trying to tell you something you already know but you will be surprised at how many businesses I come across whose customer service leaves something to be desired. Customer Service plays an integral role in a business’s ability to generate income

Make Sure You Stand Out From The Crowd

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Your business card should work very hard for you in getting you more sales. However, from my experience, most business cards leave quite a lot to be desired.  They really don’t help to promote the person or the business and this is particularly damaging if the card is passed on to someone else, whether it

Brilliant Blogging Tips And Strategies

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The term ‘blog’ is an abbreviation of ‘weblog’ which, can you believe it, actually made its first appearance in the late 1990’s! Since then the Blog has become part of the fabric of the modern digital age and the Oxford Dictionary describes it as “a regularly updated website or webpage typically run by an individual

Get Great Results From Email Marketing

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As you know, email is a brilliant tool.   So, if you’re not already sending regular emails to your list and to new enquirers, then I really encourage you to start doing so. But whilst sending emails is easy with software like Mailchimp, Intouch or Infusionsoft (and so many of the other email management systems

Why It’s Vital To Take Time Off

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For many business owners taking time off is easier said than done. Having a break away from the business can be very difficult – there are no paid holidays, no colleagues to hand work over to and customers and clients who still need looking after! It is no surprise then that a recent survey conducted

It’s Easier To Write A Blog Than You Think

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Did you know that your blog is the central axis for all your marketing campaigns? Your online marketing activities should be pointing your reader towards your blog and this means that it is vital that you keep adding new, quality and well written content to this site. But I am often asked by business owners

Why You Don’t Need To Re-Invent The Wheel

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All successful business owners have been through a learning curve to get to where they are now and you are no different. However far along your journey you are, whether at the start or already en-route, there are many learning sources available to you if you know where to look and if you are prepared