How To Make Your Press Releases Work

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You may well think that the secret of getting something published is creating a well-written, properly structured article and you may feel confident that you could quite easily write a couple of pages promoting your business. Well this is true in part but there is more…. A short eye-catching news piece or informative article can

Simple Ways To Boost Sales And Revenue

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How many times have you said you would like more sales? Well are you really doing enough to get them? When’s the last time you touched base with some of your previous customers or followed up an enquiry? If you’ve not been doing either then you need to get in touch now because one of

The Secrets To Writing Effective Emails

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Email is a brilliant tool!  It’s cheaper to send 1,000 emails than it is to send one letter and I learned a long time ago that every time I send an email to my list I get business – without fail. So, if you’re not already, then I seriously encourage you to start sending regular

Are You Throwing Money Down The Drain?

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The difference between a profitable and an unprofitable business is effective measurement! This might sound obvious but, from my experience, many business owners don’t know how to market a business effectively and they simply waste their money on marketing and advertising that does not work. If you don’t know the results that you are getting

Why A Picture Is Worth A Thousand Words!

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It’s a cliché but it’s true! And building a good rapport with your customers includes presenting a good visual image of you as a representative of your business and the services on offer. Your photograph may not feature in every marketing pillar you have in place but it should be used in a large majority

Don’t Make The Mistake Many Business Owners Make

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I am constantly told by business owners that they are thinking of reducing their prices in order to attract more customers and I say the same thing to them every time – Don’t Do It! Before you lower your prices please think VERY carefully. No matter what you think, you will never be the winner

Are You At Risk Of Your Business Crumbling?

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Do you have enough marketing pillars in your business? When I talk about marketing pillars, what I mean is the number of different ways you have in your business of either bringing in new customers or getting previous customers to come back and buy again. When you have lots of pillars the roof (i.e. your

Quick Social Media Marketing

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How often do you find yourself with ten spare minutes on your hands? I bet it’s quite often – waiting for a client to turn up, waiting in your car outside school whilst doing the school run, waiting to go into a meeting, waiting for someone to hang up their phone so you can get

What It Can Really Do For Your Business

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You Cannot Ignore Social Media Marketing I‘ve said it so many times before, but if you want more customers then the one thing you cannot afford to do in your business is ignore Social Media. When used correctly Social Media will not only help you to increase sales but it can also help you to