Are Your Marketing Activities Delivering Results?

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When’s the last time you reviewed your marketing plan?  If it’s been a while then now would be a really good time to step back and look at your overall marketing efforts. Here are some simple questions you can ask yourself that will help you to focus on your current and future plans to make

Are You Throwing Money Down The Drain?

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The difference between a profitable and an unprofitable business is effective measurement! This might sound obvious but, from my experience, many business owners don’t know how to market a business effectively and they simply waste their money on marketing and advertising that does not work. If you don’t know the results that you are getting

Why A Picture Is Worth A Thousand Words!

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It’s a cliché but it’s true! And building a good rapport with your customers includes presenting a good visual image of you as a representative of your business and the services on offer. Your photograph may not feature in every marketing pillar you have in place but it should be used in a large majority

Don’t Make The Mistake Many Business Owners Make

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I am constantly told by business owners that they are thinking of reducing their prices in order to attract more customers and I say the same thing to them every time – Don’t Do It! Before you lower your prices please think VERY carefully. No matter what you think, you will never be the winner

It’s Vital To Take Time Off

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For many business owners taking time off is easier said than done. Having a break away from the business can be very difficult – there are no paid holidays, no colleagues to hand work over to and customers and clients who still need looking after! It is no surprise then that a recent survey conducted

Are You At Risk Of Your Business Crumbling?

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Do you have enough marketing pillars in your business? When I talk about marketing pillars, what I mean is the number of different ways you have in your business of either bringing in new customers or getting previous customers to come back and buy again. When you have lots of pillars the roof (i.e. your

The Characteristics Of A Successful Business Owner

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As you know, I am dedicated to helping business owners to build thriving and successful businesses. And I’m often asked why I think some business owners only just SURVIVE in their businesses while others really THRIVE? So I thought I would share some of the key characteristics I’ve observed about successful business owners over the

How To Create An Impact

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In today’s competitive world, every advertising message or marketing piece that you create, whether online or offline, has to work extremely hard to get noticed. You need to grab your target customer’s attention the minute they pick up your flyer, spot your advert, see your email or land on your web page and the single

Creating A Powerful Strategy

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Activity on social media can do lots of different things for different people. To successfully market your business on Social Media you need to decide what your top 2 or 3 social media goals are and then concentrate on them.  Do you want to: •    Find new customers? •    Drive traffic to your website? •  

Make Sure You Stand Out From The Crowd

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Your business card should work very hard for you in getting you more sales. However, from my experience, most business cards leave quite a lot to be desired.  They really don’t help to promote the person or the business and this is particularly damaging if the card is passed on to someone else, whether it