Your business card should work very hard for you in getting you more sales.
However, from my experience, most business cards leave quite a lot to be desired. They really don’t help to promote the person or the business and this is particularly damaging if the card is passed on to someone else, whether it be a colleague, a family member or a friend.
Here’s my ten step guide to choosing your business card:
#1. Don’t touch free business cards
I know there are companies which will produce free cards in exchange for having their web address or a sales message on the back of their card but, unless you want to say to the world “I’m a cheapskate” then NEVER use these services.
#2. Include all your details
I know this sounds obvious, but you’ll be surprised at the amount of cards I’ve seen that don’t have an email address or a web address included on them as well as the address and phone number. And if you engage in Social Media, which I hope you do, ensure you include details of your profile names too.
#3. Don’t overload the card
Whilst you need to include your contact details and Social Media details, don’t try and get your entire brochure onto your business card. The message needs to come across in an uncluttered and easily understood way.
#4. Say exactly what you do
Just because your business card might have your name on it, this won’t tell the person who has been passed your card why they should to business with you. Somewhere on your business card there needs to be a well written, eloquent sentence that positions you and your offering and tells the person holding the card exactly why they should contact you.
#5. Use the back of your card
I see so many business cards that only have printing on one side. This is not about saving money, after all the cost to print on both sides is virtually the same as printing on a single side, but it’s about having twice the amount of space to get across the right kind of message so you make the right kind of impact.
#6. Make sure it’s readable
People don’t pay enough attention to their choice of fonts or the look of the card. I’ve got a couple of absolute shockers in the office where the font is so tiny and there is just so much text that you can’t even be bothered to spend the time trying to decipher them.
#7. Make sure it’s good quality card
I know that you can get some cheap cards online through places such as Vista Print but think about the fact that people will be handling your card, turning them over in the hand and, therefore, the feel of the card is just as important as the look. For a few pounds extra you can get a nice quality card produced that represents the quality you offer.
#8. Give people a reason to contact you
If someone has asked for my business card, I quickly handwrite a special offer just for them on the card and tell them to mention the offer when they get in touch. It is a really compelling way to convert an enquiry to a sale and works time and time again.
#9. A picture tells a thousand words
You MUST include a picture of you on the card. Get some good quality photos taken and show people that you are a warm and friendly person and someone they can like and trust.
#10. Size is important
Having a card which fits into a wallet or purse is helpful. In a wallet it can be easily found and will be looked at again.
Until next time, remember …
If your business card doesn’t really fit the bill then you need to invest some time and a little bit of money in getting yourself a business card that does you and your business justice.