The Power Of Word Of Mouth Marketing

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Word of Mouth is one of the oldest form of promotion known to man! And it’s still one of the most effective but, sadly, all too often, it’s simply left to chance. The stats show that the average adult talks about brands 78 times per week, translating into 3.4 billion brand impressions each week via

Why The Customer Experience Really Matters

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You may think the customer experience is just ‘jargon’ or yet another fashionable marketing ‘buzz’ word, but it’s one with the power to make a real impact on your business… good or bad. Being brutally honest, we can be shockingly bad at the customer experience and customer service! How many times have you struggled with

How To Stop Buyer’s Remorse Kicking In

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Most daily purchases are straight-forward, clear cut and instantly forgettable. For example buying the weekly shop.  Once you’ve unpacked the groceries and put them away you’ll never think about the purchase again.  It certainly won’t keep you up at night and you are unlikely to look longingly at different bottles of milk or different types

Why You Need To Map Out Your Customer Journey

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When you set out on a journey these days, chances are you’ll have picked up your sat nav, checked your route beforehand, maybe even printed out a Google Route planner or programmed your smartphone app. Let’s face it, if you know where you’re going you’ll get there quicker, easier and without an argument! But do you

How Google Analytics Can Help Your Business

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If you’re serious about growing your business, attracting more customers and making more money then you have to be serious about Google Analytics. Google Analytics is free, easy and delivers seriously powerful insights.  It really has changed everything online. Everything has changed for businesses The internet changed everything for business owners.  The world’s information and media is

Get Great Results From Email Marketing

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As you know, email is a brilliant tool.   So, if you’re not already sending regular emails to your list and to new enquirers, then I really encourage you to start doing so. But whilst sending emails is easy with software like Mailchimp, Intouch or Infusionsoft (and so many of the other email management systems

Why You Don’t Need To Re-Invent The Wheel

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All successful business owners have been through a learning curve to get to where they are now and you are no different. However far along your journey you are, whether at the start or already en-route, there are many learning sources available to you if you know where to look and if you are prepared

The Secrets To Writing Effective Emails

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Email is a brilliant tool!  It’s cheaper to send 1,000 emails than it is to send one letter and I learned a long time ago that every time I send an email to my list I get business – without fail. So, if you’re not already, then I seriously encourage you to start sending regular

Are You At Risk Of Your Business Crumbling?

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Do you have enough marketing pillars in your business? When I talk about marketing pillars, what I mean is the number of different ways you have in your business of either bringing in new customers or getting previous customers to come back and buy again. When you have lots of pillars the roof (i.e. your