Customer testimonials are one of the most powerful marketing tools ever.
Anyone considering buying from you will look for testimonials from people who have already been through the process and who have first hand experience of what you offer.
You need to ensure you have a system in place for gathering testimonials and, when you do get a new one, you need to start shouting about it straight way; tell everyone through social media, add it to your blog, put it on your website and add it to your marketing material.
Nowadays, however, video testimonials are even better than the written word.
Video is changing the way businesses market their products and services. YouTube is now the 2nd biggest search engine on the planet and it is estimated that within five years 90% of internet traffic will be video based.
Video is also the next best thing to having your current clients actually sit down with your prospective clients and tell them how great you are!
Until next time, remember …
Don’t be afraid of asking customers to give testimonials – they only need to write a few lines or say a few words into the camera about their experience. Then it’s simply a matter of uploading them to your website or YouTube and you’re done.