Are Your Press Releases Working?
You may well think that the secret of getting something published is creating a well-written, properly structured article and you may feel confident that you could quite easily write a couple of pages promoting your business. Well this is true in part but there is more….
A short eye-catching news piece or informative article can increase your chances of success ten-fold. But what if no-one reads it or, even worse, it never gets to the publishing stage after all your hard work!
There are some fundamental things which can make or break your chances. I’d like to share some tips on how you can help ensure your editorial gets noticed.
1. Make your copy easy to read
Bullet points often work well. Check your spellings and grammar because it creates a much better ‘first impression’ and your material will be easier to use.
2. Avoid writing too many words
Why write 10 words when 5 will do! Also engage with your readers and consider what they would like to read rather than what you want to write.
3. Take notice of editorial guidelines and deadlines
They are essential to any Editor even though you may think they are irrelevant to you. Best check if you’re not sure of anything and, however good your writing is, if you leave an Editor with empty pages to fill you probably won’t be asked to contribute again, so make it easy for them.
4. Choose the right outlet carefully
This is a common mistake writers often make. Make sure you will be hitting your target audience rather than other members of your own industry or even your competitors.
5. Get your timings right
You don’t want your news to be ‘old’ news by the time it’s published so build in sufficient lead-times to your intended PR activity.
6. Submit great photographs
Show yourself and your business off. Great photographs will promote your business in the best possible light and encourage potential clients to read on and possibly even call you there and then!
Until next time, remember …
Until you find the time to put together an editorial, whether it’s a Press Release or an article, and send it out to all your PR contacts you’ll never know what could happen!